Some of the things I’ve done with some of the most talented people, teams, and partners in the industry - focused on reimagining possibilities while reinventing myself and creative and business possibilities along the way

Facebook / Meta:

Global Head of Creative Shop Labs (21 - Jan ‘23)

I developed and grew the Creative Shop's Labs team - a talented crew of creative product experts, social impact creatives, technologists, experience designers and producers hellbent on unlocking the potential of Meta's platforms, and partnering with the industry to explore new creative frontiers

Highlights included creative experiences built in partnership with MINI, Fender, Wendy’s, Oreo, Nike, Hyundai and creative technology like Persona Design (ConvoAI), and Infinite Window (Hi-fidelity interactive streaming codec)

Global Head of Anthology by Facebook (2016 - 2021)

I pioneered the Anthology program at Facebook growing it to 50+ talented creatives, strategists and producers and driving an impact with 100’s of publishers, creators and IP owners. This program sought to help brands connect better with people through content & experiences they’d love co-developed with the storytellers they knew and trusted. Before ultimately scaling the capabilities globally across CS regions we had shipped over $1B in revenue and trained dozens of partners on the future of mobile-first

Highlights included relaunching the Mickey Mouse Club with Disney + HP, reimagining the novel with James Patterson, reinventing the gallery experience for a new generation with Tate Britain, rethinking brand + performance with Tim & Eric + Purple and many many more. Creative technologies and system built at this time included Anthology Academy, Betatyping (content optimization), Sideflix (synchronous cross-device experiences)

Global Head of Creative Shop Studio (2013 - 2016)

I launched the Studio to defend against calcification in our creative capabilities and as a way to constant push ourselves to develop new capabilities and functions to keep up with the pace of technology and culture - and ensure we were maximizing the potential of our partnerships campaigns and experiences. Over this period, we developed many of the “social” and “mobile-first” principles that became industry standard such as thumb-friendly content, the three second audition & speed of feed, new story architectures and more. In addition, during this period I launched our Creative Science practice to up level our use of data and insight to maximize relevance and effectiveness, and built out our mobile-first Production and Business Affairs capabilities in order to put more creative skin in the game.

Highlights included creative work with Kleenex, Budweiser, Ben & Jerry’s, Amex and creative technology like Moments.OS, A1 Segmentation tools and more

Creative Director (2011 - 2013)

One of the first creative directors hired into Facebook’s marketing group, I quickly set out to raise the bar for what partnership could look like being more focused on collaboration and innovation as much as consultation. Most notably, I created and developed the Shipyard program to invite top clients to our Facebook HQ in order to build social-first open graph applications that sought to imagine their business and connect with people in new way.

Highlights included development of Target’s Cartwheel social savings platform, Unilever’s WaterWorks CSR platform and program, CocaCola + Spotify Playlists, Starbuck’s Loyalty App, and more

Leo Burnett:

Associate Creative Director (2009 - 2011)

Quickly ascended to Creative Director and led efforts across Nintendo and Kellogg’s Pop-Tarts. Other highlights included Norton campaign making cyber crime tangible and new business work contributing to wins with Purina and driving the win for Miller Coors specialty brands (Fosters)

Interactive Designer (2007 - 2009)

Worked across several parts of the Leo Burnett business contributing to work inclusive of All State, Nintendo, Special K, PopTarts, and more

Creative Intern (2006)

Had the luck to be brought on as intern and later hired into an experimental XFN group within Leo Burnett focused on building a creative/media/production/strategy pod to work in concert and break down agency silos. While this didn’t materialize, the notion of the power of connection and media innovation to drive creative potential stuck with me forevermore

Education

Miami University (Ohio)

BA Marketing

BFA Design

Capstones in Interactive & Computer Science, Entrepreneurship