MGM Roll the Dice
With MGM owning 50% of the Las Vegas strip, any visit to Vegas is a win for MGM. “Roll the Dice” is a game show set on the strip that showcases all of the OMG that MGM has to offer. Roll the Dice allowed Vegas visitors to answer trivia for big prizes and a shot at rolling the dice for an only-in-Vegas, only-at-MGM experience. We listened and iterated in response to viewer demand. MGM became the first brand to leverage Facebook’s live gameshow API in a final episode, allowing fans to play live.