Showtime Boxing - Mayweather vs MacGregor

Showtime Boxing needed an idea that promoted the big Floyd Mayeather-Conor McGregor fight to two completely different audiences. Boxing fans. And UFC fans. Enter acclaimed artist Tristan Eaton And Facebook Live. Over the course of an hour, Tristan told the story of the two fighters by screen-printing 14 independent layers of paint onto a canvas custom-made for the screen size of mobile phones. Meanwhile, to keep people watching and engaged, a graphic overlay displayed a new trivia question every 3 minutes, with the first person to answer correctly in the comments winning a signed and numbered poster from Tristan Eaton himself.