Sideflix
Sideflix is a patented creative technology that allows for synchronous (or asynchronous) tethering of multiple devices to unlock cross-device content and experiences. We built and piloted this technology with multiple brands including Tommy Hilfiger, McDonald’s, Miller Brewing Company, Flipkart (Walmart), and more. Ultimately we scaled this across the Creative Shop where it has been deployed as a part of several other campaigns.
Tommy Hilfiger
Tommy Hilfiger reimagined a fashion show experience that was more social, more accessible and more connected to commerce than ever before
McDonald’s
McDonald’s (Poland) drove a special social promotion to drive traffic with their audience via the ability to unlock an exclusive music video from a local star via multi-friend engagement
Miller Lite
Miller Lite used it as a clever way to encourage “unplugging” and connecting over beers (The Original Social Media) and as a way to incentive a free round of limited offline cans